What is the name of your business?

New Ground Security

TBE: Name

Jenica Nathaniel

TBE: How long has your business been open?

2 years

TBE: What is the mission statement of your business?

“Providing quality Security services for all your professional, personal and business needs”

TBE: How did you get your idea or concept for the business?

I was an NYPD Police Officer and retired early due to an on the job injury and decided to help and volunteer with security training and opened up my own business and help people with employment also.

TBE: How many employees?

As of now. I have 10 employees.

TBE: What service(s) or product(s) do you offer/manufacture?

I offer Security, training, bodyguarding, secure car services.

TBE: What’s your company’s goals?

My goal is to be able to secure and protect what someone loves..whether it’s themselves or property. If it means something to you then it means something to us.

TBE: What is unique about your business?

The unique things about my company is we secure with style. You wouldn’t even see us coming depending on the type of security you need.

TBE: What are your responsibilities as the business owner?

Me being the business owner and founder is to make sure my team secure with great and excellent customer service as well. We are more than just security…we are also a family. I make sure that we look out for each other and treat people the way we want to be treated.

TBE: What made you choose this type of business?

I have been with NYPD for 10years before I retired and this was a passion for me and also what I’m skilled and experienced in.

TBE: Does your company help the community where it is located?

We give back to the community by also volunteering at functions and events and churches. I also give back by hiring locals and giving free training.

TBE: Have you ever turned down a client/customer? If so, why?

Actually No.

TBE: If you had one piece of advice to someone just starting out, what would it be?

It may sound Cliche…but DONT GIVE UP OR IN no matter what It may look like…to jump higher you have to sometimes get real low first before you spring up.

TBE: What are some strategies you use for working with an unhappy customer?

I haven’t experienced this but I would show them that I’m on the same side as them. And that its okay to agree to disagree. But I would ask them what would they like to see different or what can be done differently if they were in my shoes.

TBE: Where would you like to be in 3 years?

Owning and securing in nothing less than 5 states and having regular clientele and a million dollar company.

TBE: What would your previous employers say about you?

They would and have said they knew I would have owned my own business. That is boss material.. that I was a follower before I was a leader.

TBE: When you were a kid what did you want to be when you grew up?

I wanted to be a lawyer or psychiatrist

TBE: What was your first business idea and what did you do with it?

I never thought of owning a business and when I did. I went straight for it 2years ago which is my Security company.

TBE: What do you wish you knew before you started your first business?

I wish I knew that all doesn’t happen overnight because I definitely had some rough nights doubting myself and my business.

TBE: What did you learn from the worst boss you ever had?

To remember where you came from..that if you want a team that’s going to back you up. Then always have their back and show your employees..lead them where you want them..be an example.

TBE: What has being a business owner taught you?

To always be an example of what you want and where you want to be. That all people aren’t the same and what’s common to one… isn’t common to all.

TBE: Is there anything that you would like to add?

I just feel honored to have served and can now give back in so many ways. I’m also honored to have this opportunity. Thank you Sincerely



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