What is the name of your business?


TBE: Name

Candace Madison

TBE: How long has your business been open?

January 2017

TBE: What is the mission statement of your business?

To create outrageous and edgy greeting cards that will change the dynamic of the greeting card industry from mostly conservative content sold mainly in stores, to card content that says what people think through online sales and offer convenient shopping with ease.

TBE: How did you get your idea or concept for the business?

The concept was inspired by a casual conversation between friends through expressions that were honest and funny.

TBE: How many employees?

There are two employees, my partner Melonese Brookins and me, Candace Madison.

TBE: What service(s) or product(s) do you offer/manufacture?

CandyCards are E-greeting Cards, as well as Printed greeting cards.

TBE: What’re your company’s goals?

– Provide an avenue/opportunity to expose a problem and offer a release to fix it, and at times resulting in conflict resolution.

– Create/maintain/drive awareness of current trends and socially conscious movements by disrupting/disturbing the status quo.

– Heavy digital E-Card presence for maximum exposure and which offers shopping with comfort and ease.

– Target and inspire male shoppers to buy greeting cards other than just at holiday time and special occasions.

– Printed cards sold at PopUp Shop events and specialty stores so that recipients can hold your feelings in their hands.

TBE: What is unique about your business?

CandyCards is an unfiltered, gutsy and alternative form of communication. The contents of the cards are intended to disturb the status quo. Our signature graphics and muted colors empower the messages, enabling your ears to hear what your eyes see, which distinguishes CandyCards from other greeting cards in the market. These all-occasion cards express Not So Sweet Nothings to your mates, friends, family, boss, teacher, etc. CandyCards receivers may be inspired and motivated to respond to the sender by purchasing and sending other CandyCards.

TBE: What are your responsibilities as the business owner?

All necessary communications, financials, creative, decisions that pertain to the successful running and outcome of the business.

TBE: What made you choose this type of business?

This type of business was chosen based on the creativity involved, low start-up costs, and ease to run and maintain.

TBE: Does your company help the community where it is located?

Yes, because the purpose of the cards is to allow people to reveal their true thoughts, express repressed feelings about something, to vent pent up feelings, to confess, to make a personal complaint to someone, to stir someone into something, awaken someone from something, to release what people are thinking in a fun and colorful way. These cards are an extension of who people really are or who people really want to be. Movements can be supported and kept alive, love and unity can be shown, or a different point of view or perspective can be articulated.

TBE: Have you ever turned down a client/customer? If so, why?


TBE: If you had one piece of advice to someone just starting out, what would it be?

Success begins and is maintained with hard work. Commit, Inquire, Listen…repeat!

TBE: What are some strategies you use for working with an unhappy customer?

Listen, diffuse, evaluate, resolve positively.

TBE: Where would you like to be in 3 years?

CandyCards is working to have our card line displayed in 2 major department stores and 2 major specialty stores. Also, we would like to have hired two sales employees who are successfully working and maintaining the CandyCards line before that time. And of course, experiencing increase in sales!

TBE: What would your previous employers say about you?

Previous employers would describe me as results oriented with the ability to prioritize/manage multiple tasks, meet deadlines, excellent interpersonal communication and organizational skills, loyal, dependable and punctual.

TBE: When you were a kid what did you want to be when you grew up?

When I was a kid, I wanted to be a radio announcer, and ultimately own a few radio stations.

TBE: What was your first business idea and what did you do with it?

CandyCards is our first business idea.

TBE: What do you wish you knew before you started your first business?

I wish I had known that I have more gumption than I thought I did. And maybe I would have gotten started much sooner.

TBE: What did you learn from the worst boss you ever had?

I learned that I would never want to be that kind of boss. It was more of a, “don’t let this happen to you!“ moment.

TBE: What has being a business owner taught you?

Being a business owner has taught me patience, the fact that I must keep digging deep within and motivate myself to keep going, to keep a very inquiring mind, and better listening skills.

TBE: Is there anything that you would like to add?

CandyCards is excited and honored to join the other businesses included in Thee Urban Black Enterprise Social Business Platform.


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